In today’s scenario to ensure high relative brand visibility and high market share of product sales it is important for any leading brand to have a high share of Instore & outstore brand visibility. Thus it is imperative for brands to track their visibility index & tweak their visibility strategy on real-time basis for market leadership

Solution

Newtel’s MC App furnishes an easy to operate functionality for all brands, where we can automate your current manual method of survey and reporting. This is the stepping stone for the brands to digitize their brand visibility which helps them to check trends and maximize their retail sales.

Merchandising AppTraditional manual tracking system employed by every leading brand, to fetch the data pertaining to their brand visibility in the stores has some obvious shortcomings:

  1. Credibility: We cannot be sure that the agent we appointed has actually been to the store. There can be chances of default or sending someone else at his/her place.
  2. Authenticity: Even if we are sending our entrusted agent to click the pictures of our product line in the stores, we are still not sure if they have actually clicked the pictures or just got them uploaded through internet.
  3. No means of real time tracking and execution of the strategy.
  4. Connectivity issue: Your research can get delayed on account of lost data connection or location based problem.

To overcome above issues and make the correct reports available on real-time basis, Newtel developed a unique suite of mobile application for the field staff to upload the field reports and a web report module for the brand owners to keep a track on brand’s visibility index on real-time basis in retail stores.

Features

Newtel’s MC App has set of brand element parameters that need to be validated by MC agent to analyze their penetration in the stores: Front Signage, Inside Branding, Fixtures, Live Display, ISD Promoter, Creativity and all kinds of POSM materials

The report comprising of visibility data, image can be submitted through app whenever data connection is available. Images can be uploaded only through the camera directly and cannot be attached from gallery. Data connectivity issues have been totally removed as we have an extra feature of storing the report in an offline mode. Agent can save it in an offline reports section which can later be uploaded in the backend when there will be a stable connection.

Merchandising AppBenefits
  1. Execute & Monitor visit plan of MC Agents.
  2. App gives access only to camera which ensures the credibility of report.
  3. Authentic trend reports are available by store, category, cluster and city wise in a real time basis.
  4. Visibility Index in Real-time.
  5. Cost-control.
  6. Market Leadership

We can deploy the application and also customize visibility index defining parameters and reports according to brand’s requirement in a short time. We are already serving leading brands in Electronic Industry.